How you name products matters

Clowns-as-a-Service is gonna be huge. Photo by Wesley Tingey on Unsplash Clowns-as-a-Service At more than one company, I have been called “the namer of things” or “He who names things.” (Okay, I capitalized “H” myself.) In a recent conversation with a product colleague, we discussed an idea that he and several others had been touting for almost…

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