How you name products matters

Clowns-as-a-Service is gonna be huge. Photo by Wesley Tingey on Unsplash Clowns-as-a-Service At more than one company, I have been called “the namer of things” or “He who names things.” (Okay, I capitalized “H” myself.) In a recent conversation with a product colleague, we discussed an idea that he and several others had been touting for almost…

Read More

A brainstorming manifesto

Part one — in verse Photo by You X Ventures on Unsplash Manifesto scribbling probably comes naturally to some people. Like Luddite serial killers. But I have no idea how to write one. So I’ll start mine like a children’s story. Once there was a project called Bluefin, a code name for sure to keep truth in to thwart…

Read More