Sri talks with author and professor Frank Cespedes about sales, strategy, and leadership.
Frank Cespedes is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School. He currently teaches the elective Entrepreneurial Sales and Marketing (ESM) course in the MBA program as well as modules in the Owner President Management (OPM) executive program and he heads the executive program on “Aligning Strategy and Sales.”
In addition to having run his own successful company, Frank's previous experience includes global consulting at Bain & Company and elsewhere for startups all the way up to multinational companies across a diverse array of industries.
Frank holds degrees from M.I.T., City College of New York, and Cornell. He has authored or co-authored six books. His most recent book is Sales Management That Works: How to Sell in a World That Never Stops Changing (Amazon).
Intro and/or outro music in most episodes is by Paul Sridhar ( Spotify ).
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